If luck had sent Ann the leaflet on yogurt making it also ensured that the one and only time there was a British food exhibition in Preston it was held that summer. Ann was persuaded this would be the ideal show case for her yogurts but currently there wasn’t a saleable product, a brand or any marketing materials, all the things that usually go with launching a new product. The lack of money and short timelines led to her taking photos from around the farm for the marketing leaflets.
One other slight hiccup was finding out that the paddle wasn’t working in the 30 gallons of milk that were making the yogurt for the show so she had to get into the vat to scoop it all out!
Ann’s practical approach led to making use of what was available so a small farm outhouse was turned into an incubating room at incredible speed, a boiler was purchased on HP and the 10,000 pots of yogurt for the exhibition were filled by hand.
The combination of all of these did lead to fantastic publicity in the Lancashire Evening Post in the lead up to the exhibition which certainly helped get her noticed and led to her selling all of the 10,000 pots.
